Rwanda’s “Visit Rwanda” sponsorship deals with top football clubs like Arsenal, PSG, and Bayern Munich are under fire, as investigations by The New York Times and The Athletic reveal disturbing links between President Paul Kagame’s regime and atrocities in eastern Congo. While Rwanda claims it’s promoting tourism, UN reports confirm the Rwandan army’s backing of the M23 rebel group — responsible for massacres, rape, and the displacement of millions in DR Congo. Activists and fans are calling it what it is: sportswashing. And now, the backlash is growing.